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Solutions
in a Hurry: The Select International Tumblers
Originality at an Standard
Price: KDKA-AM Radio All-Star Fan Fest Message Magnet/Picture
Frame
Problem Resolution:
KDKA Radio, All-Star Fan Fest Bag Clips
Think Outside of the
Box: The Musuneggi Financial Group Referral Gifts
Solutions
in a Hurry: The Select International Tumblers
| Sally
Herchko of Select International needed tumblers in a hurry
for a road trip promotion. Pressed for time, Emma Lewandowski,
Ad Impressions’ Customer Service Manager, presented
several different ideas for rush tumblers, but nothing was
grabbing Sally’s attention. Then, Sally found two
items she really liked– both of which were out of
stock.
Determined
to find something Sally would really love, Emma dug a
little deeper. She finally found the perfect item for
the road trip promotion - a stainless steel travel mug
with the map of the world permanently etched on the surface.
The client loved the product even more than her original
picks.
Because
of the time crunch, Emma used a one-day rush service.
Select International got the tumblers in perfect time
and condition for their event! Sally liked the mugs so
much that she continues to place re-orders.
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Originality at an Standard Price: KDKA-AM Radio All-Star
Fan Fest Message Magnet/Picture Frame
Baseball’s All-Star Fan Fest was only weeks away when Michele
Frennier started to work with Jamie
Capan of Ad Impressions. Michele’s radio station,
KDKA-AM, would have a booth at the event, but they did not think
about what they would give away. Because the Fan Fest would
attract people of all ages, the items had to have mass appeal
yet be interesting enough to boost booth traffic.
Jamie presented options that would be
useful in the home and that were in the $1.00 range. Michele’s
favorite idea was the message magnet/picture frame. Instead
of using generic words, Jamie came up with a list of baseball terms. This
option had the perfect blend of utility and pizzazz, and customizing
the words made it the ideal Fan Fest gift. Parents especially
would love the picture frame, which could display their latest
snapshot on the refrigerator. And anyone would have fun putting
together the phrases. The best part is that the magnet would
also serve as a billboard for KDKA Radio. The magnets attracted
a lot of attention at the event and disappeared quickly!
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