76.1% of people who received a promotional product in the past year could recall the advertiser on the product. 55% of people questioned kept their promotional products for more than a year. With the glamour of television and the high circulation of print ads, why choose promotional products? First, consider cost. Advertising with promotional products will fit into any budget. A variety of items are available for under $1.00 each. For television, radio, and print ads, be prepared to pay for design and production. Then, you’ll keep paying each time the ad runs and expect to pay big bucks for the most effective placement! What’s more is that you’ll have to repeat the ads for several months in order to make your message memorable. In contrast, you can make an impact with just one promotional product. A 2004 PPAI (Promotional Products Association Institute) study found that 76.1% of people who received a promotional product in the past year could recall the advertiser on the product. Conversely, just 53.5% of people could remember the advertiser from a print ad they read in the past week. Clearly, promotional products are doing something other media aren’t. People enjoy receiving gifts, and because most products are useful, your recipients will keep the items long after they accept them. Actually, the same 2004 study showed that 55% of the people questioned kept their promotional products for more than a year. So, just imagine for a second that for more than a year, that $1.00 pen is reinforcing your brand every time the recipient signs her name. Compare that to a television or radio ad that disappears after being aired or to a magazine that is thrown away after a couple weeks!